Launch Your Marketing Career with Real-World Experience real world.
Our On-the-Job Training programs bridge the gap between academic knowledge and industry requirements, giving freshers the hands-on experience they need to excel in today’s competitive marketing landscape.
Our Marketing OJT Programs
Choose the program that fits your career goals and schedule. From quick introductions to comprehensive specializations, we have options for every aspiring marketing professional.
1-Week Online Course
OJT Overview
- 2 hours per day (5 days)
- 100% Online
- Certificate of Completion
3-Month Program
Specialized Training
- Hybrid (Online + 2 Days On-Site)
- Specialization Tracks Available
- Industry-Recognized Certification
1-Week Program
OJT Overview Course
A quick but comprehensive introduction to marketing tools and strategies, perfect for freshers looking to understand the industry.
Daily Schedule
Day 1 Introduction to On-the-Job Training & Industry Insights
Overview of the OJT Program
Introduction to the program structure, expectations, and learning outcomes.
Guest Lecture
An industry expert shares real-world insights into the marketing world and how OJT bridges the gap between theory and practice.
Day 2 Crafting Effective Marketing Strategies
Budget Strategy
Learn how to allocate resources efficiently to maximize ROI.
Content Strategy
Understand how to develop compelling content that resonates with target audiences and drives results.
Day 3 Mastering Marketing Tools
Zoho
Manage your marketing campaigns and customer relationships with Zoho's CRM tools.
Canva
Design visually engaging graphics that align with brand messaging.
Google Analytics
Dive into website performance and user behavior analysis.
WordPress
Learn how to use WordPress for content management and website optimization.
Day 4 Deep Dive into Marketing Tools
Hands-on Workshop
A hands-on, interactive session to deepen your understanding of the tools covered on Day 3. Practical tips and live demonstrations will ensure you can confidently use each tool.
Day 5 Inside Sales & Marketing Alignment
Inside Sales
Learn how marketing and sales work together to nurture leads and close deals.
Sales Strategies
Understand key sales techniques and how to align them with marketing efforts to drive conversions.
1-Week Program
OJT Overview Course
A quick but comprehensive introduction to marketing tools and strategies, perfect for freshers looking to understand the industry.
Program Details
Cost
₹3,000
Duration
1 Week
Mode
Online 2 hours per Day
Specializations
Strategy, Tools, Inside Sales & Sales alignment
Certification
Industry-Recognized Certificate
Day 1 Introduction to On-the-Job Training & Industry Insights
Overview of the OJT Program
Introduction to the program structure, expectations, and learning outcomes.
Guest Lecture
An industry expert shares real-world insights into the marketing world and how OJT bridges the gap between theory and practice.
Day 2 Crafting Effective Marketing Strategies
Budget Strategy
Learn how to allocate resources efficiently to maximize ROI.
Content Strategy
Understand how to develop compelling content that resonates with target audiences and drives results.
Day 3 Mastering Marketing Tools
Zoho
Manage your marketing campaigns and customer relationships with Zoho's CRM tools.
Canva
Design visually engaging graphics that align with brand messaging.
Google Analytics
Dive into website performance and user behavior analysis.
WordPress
Learn how to use WordPress for content management and website optimization.
Day 4 Deep Dive into Marketing Toolsng Strategies
Hands-on Workshop
A hands-on, interactive session to deepen your understanding of the tools covered on Day 3. Practical tips and live demonstrations will ensure you can confidently use each tool.
Day 5 Inside Sales & Marketing Alignmenttegies
Inside Sales
Learn how marketing and sales work together to nurture leads and close deals.
Sales Strategies
Understand key sales techniques and how to align them with marketing efforts to drive conversions.
Our Marketing OJT Programs
Choose the program that fits your career goals and schedule. From quick introductions to comprehensive specializations, we have options for every aspiring marketing professional.
Real-World Exposure
Gain firsthand knowledge of the tools and strategies used by industry professionals.
Practical Learning
Hands-on sessions to get comfortable with industry-standard marketing tools.
Industry Insights
Benefit from expert lectures and learn from those currently working in the field.
3-Month Program
Specialized Training
This immersive program is designed for individuals who want to specialize in specific marketing fields, gaining hands-on experience and expert mentorship.
Program Details
Cost
₹80,000
Duration
3 Months
Mode
Hybrid (Online + 2 Days On-Site)
Specializations
Content, Digital Marketing, Events, PR
Certification
Industry-Recognized Certificate
Month 1 Content Creation & Strategy
Content Creation
Master the art of writing engaging copy, creating blogs, social media posts, and website content.
Content Strategy
Learn how to develop and implement strategies that drive engagement and meet business objectives.
SEO & SEM
Understand the fundamentals of search engine optimization and marketing to boost content visibility.
Visual Storytelling
Learn to collaborate with designers and multimedia experts to create compelling content.
Month 2 Digital Marketing & Analytics
Social Media Marketing
Dive into platforms like Facebook, Instagram, LinkedIn, and Twitter. Learn how to manage campaigns, engage audiences, and build a brand presence.
Paid Advertising
Get hands-on with Google Ads, Facebook Ads, and display advertising. Learn how to create targeted campaigns that convert.
Email Marketing & Automation
Explore the tools and tactics behind successful email campaigns. Learn to automate and segment for better results.
Data Analytics & Reporting
Learn how to track, measure, and optimize your digital marketing efforts using tools like Google Analytics and HubSpot.
Month 3 Events & Public Relations
Event Planning & Management
Learn how to conceptualize, plan, and execute successful marketing events, both virtual and in-person.
Public Relations Strategies
Understand how to build and maintain a positive public image for brands. Learn the principles of media relations, press releases, and crisis management.
Brand Communication
Discover how to craft and communicate your brand's message consistently across various channels.
Program Highlights
Expert Mentorship
Work with industry professionals who provide guidance and feedback on your projects.
On-Site Experience
Spend 2 days in a real office environment, networking with professionals and experiencing workplace culture.
Portfolio Development
Create real marketing assets that you can showcase to potential employers.
Networking Opportunities
Connect with other participants and industry professionals, building valuable relationships for your career.
6-Month Program
Advanced Immersion
Our most comprehensive program offering complete marketing training with guaranteed internship placement and dedicated mentorship.
Program Details
Cost
₹1,60,000
Duration
6 Months
Mode
(Online + Weekly On-Site)
Specializations
Marketing Strategy, Content Management, Marketing Automation, Inside Sales & Sales Alignment, CRM & Marketing Tool, Analytics and Reporting
Certification
Industry-Recognized Certificate
Month 1 Marketing Strategy
Analyze target audiences, buyer journeys, and competitive landscapes.
Participate in strategy meetings and develop creative briefs.
Learn how foundational insights shape campaigns across departments.
Month 2 Content & Creatives
Collaborate with content creators, designers, and brand teams.
Explore content calendars, messaging variations, and brand consistency.
Understand how compelling visual and written assets drive engagement.
Month 3 Digital Marketing, Automation & Website Management
Learn the essentials of paid ads, SEO, email campaigns, and marketing automation.
Understand website UX, CMS tools, analytics, and performance optimization.
See how all digital channels work together to drive conversions.
Month 4 Account-Based Marketing (ABM) & Inside Sales
Work with ABM and sales teams to qualify leads and personalize outreach.
Learn account targeting strategies and the importance of marketing-sales alignment.
Explore how marketing directly contributes to revenue growth.
Month 5 PR, Events & Brand Building
Join teams planning PR initiatives and managing public perception.
Learn the ins and outs of event planning (virtual + physical).
Understand how thought leadership and brand messaging build credibility.
Month 6 Integration & Specialization
Choose to specialize in a key area or become a full-funnel marketing generalist.
Complete a capstone project to showcase your skills and build your portfolio.
Get career-ready for job placement or client-facing marketing roles.
6-Month Program
Advanced Immersion
Our most comprehensive program offering complete marketing training with guaranteed internship placement and dedicated mentorship.
Month 1
Marketing Strategy
Understand how it all begins.
Start with the big picture. Learn how marketers analyze audiences, map buyer journeys, evaluate competitors, and turn insights into actionable strategy. You’ll sit in on planning meetings and help develop briefs that guide campaigns across all other departments.
Month 2
Content & Creatives
Shape the story and bring it to life.
Work alongside writers, designers, and brand teams to create marketing assets. Understand how content calendars are built, how messaging is adapted across formats, and how visual identity supports brand recognition. Learn the collaboration behind compelling campaigns.
Month 3
Digital Marketing, Automation & Website Management
Build and optimize the digital engine.
Dive deep into digital channels and how they drive demand. You’ll learn the fundamentals of paid advertising, email campaigns, SEO, and automation workflows. You’ll also explore how the website functions as the central hub—covering UX principles, CMS tools, analytics, and the basics of web optimization.
Month 4
Account-Based Marketing (ABM) & Inside Sales Learn to target, personalize, and convert.
Step into precision marketing. Collaborate with ABM and inside sales teams to understand lead qualification, account targeting, and marketing-sales alignment. See how marketing directly supports revenue through strategic outreach and personalized engagement.
Month 5
PR, Events & Brand Building Create presence and amplify reputation.
Join teams that manage brand perception and public engagement. Learn how PR campaigns are pitched and executed, how events (virtual and in-person) are planned, and how thought leadership is used to build credibility and reach.
Month 6
Integration & Specialization Connect the dots or double down.
Now that you’ve seen the whole landscape, decide your path. Choose to specialize in a specific department or position yourself as a marketing generalist with full-funnel understanding. You’ll complete a final capstone project that reflects your learning, build your portfolio, and prepare for job placement or client-facing roles.
Industry-Standard Tools You'll Master
Our programs provide hands-on experience with the tools used by marketing professionals every day, giving you practical skills that employers value.
Create professional marketing graphics, social media posts, and presentations.
Learn to manage customer relationships, track leads, and optimize sales processes.
Build and manage websites, blogs, and content management systems.
Track website performance, user behavior, and campaign effectiveness.
Additional Tools Covered
Meta
ChatGPT
NotebookLM
Play.ai
Ready to Launch Your Marketing Career?
Apply now for our 6-month On-the-Job Training program and start working with real clients from day one.
Location
407, Workafella Western Pearl, Raidurgam, Hyderabad-500801.
Have questions?
admissions@markup.com