Content is the engine of every modern marketing strategy — and content marketers who can plan, create, distribute, and measure content that actually drives business are among the most sought-after marketers in India today.
Month 1 — Foundations
Content Strategy Fundamentals
Design content strategies aligned with brand goals and business objectives. Understand audience mapping, content pillars, and the logic behind every successful content plan.
📋 Content strategy for a local or startup businessContent Creation & SEO Optimisation
Create compelling, SEO-rich content across formats — blog posts, social copy, email, scripts, and infographics. Learn keyword research and on-page optimisation that actually ranks.
📋 Multi-format content kit: blog + infographic + scriptContent Distribution & Channel Strategy
Plan organic, paid, and owned content distribution. Understand platform algorithms, syndication, and how to amplify content reach without blowing your budget.
📋 Distribution plan for a real client's contentMonth 2 — Advanced Skills
Storytelling & Brand Voice
Develop a brand storytelling framework, create a distinctive voice guide, and practice translating business messages into stories that make audiences feel something.
📋 Brand voice guide + crisis communication scenarioContent Performance & Analytics
Track, measure, and optimise content based on real performance data — using GA4, Search Console, and social analytics to make smarter content decisions.
📋 Content performance dashboard + optimisation planVideo & Visual Content Strategy
Develop visual storytelling skills for Reels, YouTube Shorts, LinkedIn video, and social formats — from scripting to thumbnail strategy and retention hooks.
📋 Visual content series for social mediaMonth 3 — Specialisation & Capstone
Content Team Management & Workflow
Learn how to brief writers and designers, manage editorial calendars, quality-check content at scale, and build efficient workflows for growing teams.
📋 Full team workflow and editorial calendar systemContent Marketing Automation
Automate content delivery, email nurturing sequences, and performance reporting using HubSpot, Mailchimp, and workflow tools — saving hours every week.
📋 Automated content workflow end-to-endCapstone Project
Design and deliver a complete content marketing plan for a real client — strategy, content calendar, distribution plan, analytics framework, and live presentation.
📋 Full content marketing plan + live client presentationDigital Marketing is the most in-demand marketing skillset in India right now. This track covers strategy, SEO, paid media, email, and analytics — making you genuinely versatile across every digital channel.
Month 1 — Foundations
Digital Marketing Strategy
Design full-funnel, multi-channel strategies for businesses at different stages — with a clear logic connecting every channel to business outcomes.
📋 Multi-channel strategy for a real businessSEO — Technical, On-Page & Off-Page
Master keyword research, on-page optimisation, backlink strategy, technical SEO audits, and how to build sustainable organic traffic that compounds over time.
📋 SEO audit + 90-day optimisation planPaid Media — Google & Meta Ads
Learn campaign setup, audience targeting, ad creative strategy, budget management, and bid optimisation across Google Ads and Meta — from first campaign to ROAS reporting.
📋 Multi-platform paid media campaign setupMonth 2 — Advanced Skills
Social Media Marketing
Create and manage organic and paid campaigns across Instagram, LinkedIn, and X. Understand algorithm behaviour, community management, and how to build brand presence that converts.
📋 Social media calendar + content strategy for a real clientEmail Marketing & Automation
Build segmented email campaigns, design automated nurture sequences, and use A/B testing to improve open rates, CTR, and revenue from your email list.
📋 Full email funnel with automation — welcome to conversionAnalytics, Reporting & Data Interpretation
Build marketing dashboards in GA4, interpret campaign data, calculate ROAS and CAC, and present performance findings to stakeholders in clear, confident reports.
📋 Marketing analytics dashboard + monthly performance reportMonth 3 — Specialisation & Capstone
CRO & Landing Page Optimisation
Understand conversion rate optimisation principles, A/B test landing pages and ad creatives, and use heatmaps and session recordings to turn traffic into revenue.
📋 CRO audit + optimised landing page for a real campaignMarketing Automation & CRM
Build end-to-end customer journey automation using HubSpot or Zoho — lead capture, nurture sequences, sales handoff, and retention flows that run without you.
📋 Full marketing automation workflow systemCapstone Project
Plan and execute a complete digital marketing campaign — strategy, SEO, paid media, email, and a final performance presentation to a real or simulated client.
📋 Integrated digital campaign + live performance reviewPR and communications professionals who can shape narratives, manage crises, and build brand reputations are among the most valued — and least taught — specialists in India's job market today.
Month 1 — Foundations
PR Strategy & Media Ecosystem
Understand the full PR landscape — media types, newsrooms, editorial calendars, and how PR fits into a brand's broader marketing strategy.
📋 PR strategy framework for a real or simulated companyPress Kit & Media Materials Creation
Write compelling press releases, executive bios, media kits, and pitch emails that journalists actually open — and craft the company narratives that shape public perception.
📋 Full press kit for a product launch or company milestoneStorytelling & Brand Communications
Develop messaging frameworks, brand narratives, and the art of translating complex business realities into clear, compelling public-facing language.
📋 Brand messaging guide + spokesperson talking pointsMonth 2 — Advanced Skills
Media Relations & Journalist Outreach
Build media lists, pitch stories with genuine news value, manage journalist relationships, and handle the logistics of getting press coverage that matters.
📋 Media outreach campaign — pitch to 20 relevant journalistsCrisis Communications & Reputation Management
Learn how to respond to negative press, manage social media crises, prepare holding statements, and protect brand equity when things go wrong.
📋 Crisis playbook + real case study simulationInternal Communications & Executive Presence
Design internal comms frameworks, write leadership communications, and develop the executive presence skills that distinguish strong communications professionals.
📋 Internal comms calendar + leadership speech/messageMonth 3 — Specialisation & Capstone
Digital PR & Influencer Strategy
Understand how earned media, owned media, and influencer partnerships work together — and how to build a digital PR strategy that amplifies brand reach.
📋 Digital PR campaign + influencer brief and outreachEvents, Sponsorships & Activation
Plan press events, brand activations, and sponsorship strategies — from concept to execution to post-event coverage measurement.
📋 Event communications plan + activation briefCapstone Project
Design and deliver a complete PR and communications strategy for a real client — narrative, media plan, crisis protocol, and live pitch presentation.
📋 Full PR strategy + live stakeholder pitchAccount-Based Marketing and Inside Sales are the highest-ROI B2B strategies in India's growing enterprise market. Companies are hiring specialists who can build pipelines, close enterprise deals, and align marketing with sales. This track makes you one of them.
Month 1 — Foundations
B2B Marketing & ABM Fundamentals
Understand the B2B buyer journey, ICP development, account selection frameworks, and how ABM differs from traditional demand generation strategies.
📋 ICP definition + account list for a B2B companySales Enablement & Content Creation
Create the content that actually enables sales — case studies, ROI calculators, battle cards, one-pagers, and proposal templates that move deals forward.
📋 Full sales enablement content kit for a real product/serviceInside Sales Process & Outreach Frameworks
Learn the mechanics of inside sales — prospecting, cold outreach, cadence design, objection handling, and the skills that separate top SDRs from average ones.
📋 Outbound outreach cadence for a B2B SaaS or services companyMonth 2 — Advanced Skills
Multi-Channel ABM Campaign Execution
Build and run multi-channel ABM campaigns — LinkedIn ads, email sequences, personalised landing pages, and coordinated sales outreach targeting the same accounts.
📋 Live ABM campaign targeting 10 accounts across 3 channelsCRM, Automation & Pipeline Management
Set up and manage CRM pipelines (HubSpot/Zoho), build automation workflows, track pipeline health, and report on pipeline velocity and conversion rates.
📋 CRM pipeline setup + automation workflowsMetrics, Attribution & ABM Analytics
Measure what matters in ABM — account engagement, pipeline influence, deal velocity, and revenue attribution — and present it in formats that move leadership to act.
📋 ABM performance dashboard + pipeline review presentationMonth 3 — Specialisation & Capstone
Enterprise Deal Management & Stakeholder Navigation
Understand how to map buying committees, navigate multi-stakeholder enterprise deals, and build the relationship capital that closes large contracts.
📋 Stakeholder map + deal navigation strategy for a complex B2B dealMarketing-Sales Alignment & SLAs
Build the frameworks that align marketing and sales — lead handoff SLAs, feedback loops, shared definitions of qualified leads, and joint campaign accountability.
📋 Marketing-sales SLA document + alignment workshop planCapstone Project
Design and deliver a complete ABM strategy for a real or simulated enterprise account — ICP, campaign plan, content kit, outreach sequence, and full performance framework.
📋 Full ABM strategy + live pitch to a simulated enterprise client