1-Week Mini Sprint
Get Started with Marketing in Just 7 Days
A beginner-friendly program designed to introduce you to the fundamentals of marketing, basic content planning, AI for Marketing, and the foundations of ABM (Account-Based Marketing) and Inside Sales giving you a solid start to your career journey.
Program Fee
₹10,000
Includes access to learning materials, beginner toolkits, and a certificate of completion.
Program Overview
A quick, intensive program to build your marketing toolkit with practical skills.
Duration
7 days of intensive, hands-on training (4 hours daily)
Format
Hybrid learning with online sessions and lab practice
Start Dates
Multiple batches available each month
What You'll Learn
Marketing Fundamentals
Understand how marketing works and how it impacts business success.
AI for Marketing
Learn how AI is transforming the marketing landscape and how it can be used to enhance targeting, personalization, and efficiency.
ABM & Inside Sales Fundamentals
Explore the basics of Account-Based Marketing and how Inside Sales teams drive business growth
Social Media & Content Planning
Structure simple content calendars, map messaging to audience needs, and plan effective social media campaigns.
Mini Portfolio Creation
Wrap it all up with a small project to showcase your learnings and apply key concepts.
Industry Sector Breakdown
College Students
Gain practical exposure before stepping into the job market.
Working Professionals
Broaden your understanding with foundational marketing tools.
Small Business Owners
Learn how to independently manage your own marketing.
Career Switchers
Explore if marketing is the right path for you—risk-free.
No Prior Experience Required
This program is designed for absolute beginners. All you need is curiosity and a laptop!
Curriculum Breakdown
A day-by-day guide to what you’ll learn in our 1-Week Mini Sprint.
Day 1: Marketing Basics
Lay the foundation for everything. Understand how marketing works and why it matters.
- What is marketing, and how it impacts businesses
- Core concepts: brand, audience, value proposition
- Introduction to customer journeys and campaign types
- Understanding the marketing funnel
- Real-world examples to ground your learning
Day 2: AI for Marketing Basics
What is AI in marketing and where it's applied
- Benefits of using AI to enhance marketing output
- Introduction to AI-powered content creation and personalization
- Using AI for campaign planning
- Editing and improving AI-generated material
Day 3: ABM & Inside Sales Basics
What is Account-Based Marketing and how it works
- What is content marketing
- Understanding your audience (personas)
- Using content calendars and simple tools
- Content types and formats
- Repurposing content for efficiency
Day 4: Social Media & Content Planning
Creating content calendars and content buckets
- Mapping messages to audience segments
- Platform strategy: Instagram, LinkedIn, X (formerly Twitter), etc.
- Free content scheduling tools overview
- Intro to platform analytics
Day 5: Build Your Mini Portfolio
Choose a company or product
- Draft a simple campaign strategy
- Design sample posts or email copy
- Present and peer-review your mini project
Weekend: Final Project & Certification
Complete a beginner-level project
- Present your mini portfolio
- Peer collaboration and feedback
- Certification assessment
- Explore future learning or internship options
Ready to Transform Your Marketing Career?
Join our 1-week Specialization program and gain the skills, experience, and confidence to excel in today’s competitive marketing landscape.
Schedule Options
Choose the batch that fits your schedule. All batches cover the same curriculum.
Morning Batch
Perfect for early risers and those who prefer learning in the first half of the day.
- 9:00 AM - 1:00 PM
- Monday to Friday
- Max 20 participants
Next batch: Aug 1, 2025
Evening Batch
Ideal for working professionals who want to upskill after office hours.
- 6:00 PM - 10:00 PM
- Monday to Friday
- Max 20 participants
Next batch: Aug 10, 2025
Weekend Batch
Concentrated weekend sessions for those with busy weekday schedules.
- 10:00 AM - 6:00 PM
- Saturday & Sunday (2 weekends)
- Max 15 participants
Next batch: Aug 10, 2025
Meet Your Instructors
Learn from industry professionals with real-world marketing experience.
Ganesh Rayala
Mentor
Former Director and global head marketing at Narwal with 12+ years of experience leading global marketing teams and campaigns for Fortune 500 brands.
Rima Das
Global Creative Marketing Communication Strategist
Branding expert with diverse industry experience, specializing in strategic communication, storytelling, and impactful brand narratives for global organizations.
Nidhi Mehta
Marketing Leader
Marketing Leader with 20 years of experience in sales and marketing across Engineering, IT, Automotive, FMCG, Consulting and Government organization.
Our Partner Companies
Work with these innovative brands during your training program.
Success Stories
Hear from our past participants who transformed their skills with the Mini Sprint program.
Rishita
Inside Sales Specialist at Novitates
“Hi,I’m Rishitha, currently doing my PGDM at ASCI. MarkUp’s OJT program trained me in key areas like Marketing Automation, Analytics, CRM Alignment, and Content Marketing. Working directly with clients helped me build a solid portfolio that speaks louder than any certificate.”
Chaitanya
Content Marketing Manager at Novitates
“Hi, I’m Chaitanya, a PGDM student at ASCI. Through the MarkUp OJT program, I worked on real campaigns and got trained in Marketing Strategy, Digital Marketing, CRM & Sales, and more. The exposure to actual clients and tools like Mailchimp and GA4 made all the difference in building my confidence.”
Sai Sanjana
Marketing Automation Specialist at Indigrators
“Hi, my name is Sanjana. I’m pursuing my PGDM at ASCI. I completed the MarkUp On-the-Job Training program where I was trained in Content Marketing, Automation, Strategy, and Analytics. What stood out the most was the real-time feedback and mentorship—I now feel ready to work in any fast-paced marketing team.”
Program Summary
Duration:
7 days (4 hours daily)
Schedule Options:
Morning (9 AM - 1 PM), Evening (6 PM - 10 PM), or Weekend
Location:
Online sessions + Lab practice at MarkUp Innovation Hub, Koramangala
Instructors:
Industry professionals with 8+ years of experience
Certification:
MarkUp certification upon successful completion
Need more information?
Contact our partnership team directly
contact@mark-up.in
+91 81064 39955
Secure Your Spot
Frequently Asked Questions
Everything you need to know about our 1-Week Mini Sprint program.
Do I need any prior experience to join this program?
No prior experience is required. The Mini Sprint is designed for beginners with no previous marketing or design background. We start with the fundamentals and build up from there. All you need is enthusiasm and a laptop with internet access.
What will I be able to do after completing the program?
After completing the program, you’ll be able to create professional marketing visuals using Canva, generate effective marketing copy with ChatGPT, develop content calendars, understand platform-specific social media strategies, and showcase your skills through a mini-portfolio. These skills are immediately applicable to personal projects, job roles, or small business marketing.
Will I receive a certificate upon completion?
Yes, you will receive a MarkUp certification upon successful completion of the program and final project. This certificate can be added to your LinkedIn profile and resume. Our certifications are recognized by our industry partners and can help boost your credibility in the job market.
What are the payment options available?
We accept various payment methods including credit/debit cards, UPI, net banking, and EMI options through our payment partners. A 50% advance payment is required to secure your spot, with the remaining balance due before the program starts. We also offer special discounts for students and early bird registrations.
What is your refund policy?
We offer a full refund if cancellation is made at least 7 days before the program start date. For cancellations made 3-7 days before the start date, a 50% refund is provided. No refunds are available for cancellations less than 3 days before the program or after the program has started. However, you can transfer your enrollment to a future batch within 3 months at no additional cost.
Can I switch batches if my schedule changes?
Yes, you can switch to another batch if you notify us at least 3 days before your original batch start date, subject to availability. One batch change is accommodated free of charge. Additional changes may incur a nominal administrative fee.
Is there any support available after the program ends?
Absolutely! All Mini Sprint graduates receive 1 month of post-program support via our community platform where you can ask questions, share work for feedback, and connect with instructors and peers. You’ll also get access to our resource library and exclusive webinars. For more extensive support, you can opt for our mentorship add-on package.
How is this different from free online tutorials?
Unlike free tutorials, our program offers a structured curriculum, live instruction from industry professionals, hands-on projects with personalized feedback, peer collaboration, and a recognized certification. We focus on practical application rather than just theory, helping you build a portfolio of work that demonstrates your skills to potential employers or clients.