Markup

6-Month Full OJT Program

Immerse yourself in a comprehensive industry experience with our intensive on-the-job training featuring enterprise-level client projects and leadership development.

Duration

6 Months

Next Batch

August 1, 2025

Investment

₹150,000

Program Benefits

Our comprehensive OJT program is designed to provide you with unparalleled industry experience and career advancement.

Real Client Projects

Work on 6-8 enterprise-level client projects that build a comprehensive portfolio showcasing your strategic and execution capabilities.

Industry Immersion

Experience the full marketing lifecycle with direct client interaction, stakeholder management, and cross-functional collaboration.

Advanced Tool Mastery

Gain expertise in 20+ professional marketing tools and platforms used by leading agencies and enterprise organizations.

Dedicated Mentorship

Receive personalized guidance from senior industry professionals with extensive experience at top global brands and agencies

Leadership Training

Develop essential management skills through team leadership opportunities, client presentations, and strategic decision-making.

Guaranteed Placement

97% of our graduates secure mid to senior-level positions within 30 days of program completion with a significant salary premium.

Curriculum Breakdown

Our comprehensive curriculum is designed to build both theoretical knowledge and practical skills.

Months 1–2

Marketing Strategy & Fundamentals

Design full-funnel strategies, define personas, and align marketing with business goals.

Project:

Launch strategy for a hypothetical brand.

Content Planning & Creation

Create messaging calendars and platform-specific content with consistency and clarity.

Project:

Develop a monthly content plan for a product.

Digital Ecosystem & SEO

Understand the digital journey and create SEO roadmaps for organic growth.

Project:

SEO roadmap for a business.

Communications & PR

Master storytelling, press kits, internal and external messaging strategies.

Project:

Press kit + brand communication playbook.

ABM & Inside Sales

Learn how to build ICPs, map outreach flows, and run B2B sales pipelines.

Project:

Create an ABM map and outbound outreach flow.

Months 3–4

Campaign Management & Execution

Plan and execute integrated campaigns across platforms.

Project:

Multi-platform client campaign.

Digital & Content Execution

Run ads, email workflows, and build automation journeys.

Project:

Launch paid campaign + content series.

Client Management & Communication

Build effective relationships, align client expectations, and manage reporting.

Project:

Client communication plan and delivery roadmap.

Leadership & GTM

Own campaign orchestration and build synergy across functions.

Project:

Cross-functional GTM campaign with peer collaboration.

Months 5–6

Strategic Planning & Innovation

Analyze gaps, create scalable solutions, and drive innovation.

Project:

Mid-cap business plan + strategy review.

Team Collaboration & Reporting

Coordinate across stakeholders and streamline execution through OKRs.

Project:

Weekly performance dashboards + progress reports.

Client Ownership & Execution

Take full ownership of a stream of client work (content, ads, PR, sales).

Project:

Daily standups, weekly reporting.

Capstone Project

Bring everything together in a full-stack integrated campaign.

Project:

Final presentation + live pitch to partners and clients.

Certification & Graduation

Showcase your portfolio and earn your MarkUp OJT Certificate.

Project:

Public portfolio pitch + award ceremony.

Enterprise-Level Tools & Resources

Master industry-leading tools that will make you an invaluable asset to top organizations.

Zoho

Enterprise CRM & automation

Readdy.ai

AI website builder

Google Analytics 4

Advanced analytics & insights

SEMrush Enterprise

Advanced SEO & competitive analysis

HubSpot Enterprise

Comprehensive marketing platform

Adobe Creative Cloud

Professional design suite

Asana Enterprise

Project & team management

Play.ai

Project & team management

WordPress

Website design and maintence

Enterprise AI Tools

Advanced AI marketing solutions

Ready to Accelerate Your Marketing Career?

Join our 6-Month Full OJT program and gain the comprehensive experience, leadership skills, and industry connections to secure premium positions in the marketing industry.

Meet Your Instructors

Learn from industry professionals with real-world marketing experience.

Ganesh Rayala

Mentor

Former Director and global head marketing at Narwal with 12+ years of experience leading global marketing teams and campaigns for Fortune 500 brands.

Rima Das

Global Creative Marketing Communication Strategist

Branding expert with diverse industry experience, specializing in strategic communication, storytelling, and impactful brand narratives for global organizations.

Nidhi Mehta

Marketing Leader

Marketing Leader with 20 years of experience in sales and marketing across Engineering, IT, Automotive, FMCG, Consulting and Government organization.

Our Partner Companies

Work with these innovative brands during your training program.

Success Stories

Hear from our graduates who transformed their careers with our 6-Month Full OJT program.

Rishita

Inside Sales Specialist at Novitates

“Hi,I’m Rishitha, currently doing my PGDM at ASCI. MarkUp’s OJT program trained me in key areas like Marketing Automation, Analytics, CRM Alignment, and Content Marketing. Working directly with clients helped me build a solid portfolio that speaks louder than any certificate.”

Chaitanya

Content Marketing Manager at Novitates

“Hi, I’m Chaitanya, a PGDM student at ASCI. Through the MarkUp OJT program, I worked on real campaigns and got trained in Marketing Strategy, Digital Marketing, CRM & Sales, and more. The exposure to actual clients and tools like Mailchimp and GA4 made all the difference in building my confidence.”

Sai Sanjana

Marketing Automation Specialist at Indigrators

“Hi, my name is Sanjana. I’m pursuing my PGDM at ASCI. I completed the MarkUp On-the-Job Training program where I was trained in Content Marketing, Automation, Strategy, and Analytics. What stood out the most was the real-time feedback and mentorship—I now feel ready to work in any fast-paced marketing team.”

Eligibility Criteria

Educational Background

Bachelor's degree in any discipline (minimum)

Work Experience

2-3 years of professional experience (any field)

Language Proficiency

Professional English communication skills

Technical Requirements

Reliable internet and computer with webcam

Need more information?

Contact our partnership team directly

contact@mark-up.in

+91 81064 39955

Secure Your Spot

Frequently Asked Questions

Everything you need to know about our 1-Week Mini Sprint program.

How does the 6-Month OJT differ from the 3-Month Specialization?

The 6-Month Full OJT program offers a more comprehensive experience with twice the duration, allowing for deeper skill development and more extensive client projects. While the 3-Month program focuses on a specific marketing discipline, the 6-Month program provides a broader integrated marketing experience with additional focus on leadership development, team management, and enterprise-level tools. The 6-Month program also includes guaranteed placement at higher-level positions with premium salary packages.

You’ll work on 6-8 enterprise-level client projects across various industries and marketing challenges. These include comprehensive marketing strategy development, brand transformation initiatives, digital ecosystem planning, multi-channel campaign execution, and marketing technology implementation. In the later months, you’ll lead projects and manage small teams, providing valuable leadership experience. All projects involve real deliverables for actual businesses, with direct client interaction and feedback.

The program requires approximately 25-30 hours per week, including 10 hours of live sessions (typically held on weekends or evenings) and 15-20 hours of project work, assignments, and self-study. The schedule is designed to accommodate working professionals, but due to the intensive nature of the program, we recommend reducing other commitments during the 6-month period to maximize your learning experience and project contributions.

Our premium placement program includes executive resume building, comprehensive portfolio development, interview coaching, and direct referrals to our network of 150+ partner companies. We maintain a 97% placement rate within 30 days of program completion, with graduates securing mid to senior-level positions at leading agencies, corporations, and global brands. The average salary increase for our graduates is 70% compared to their pre-program compensation. We also offer a placement guarantee – if you’re not placed within 60 days, we refund 50% of your program fee.

 

The program is designed for professionals with at least 2-3 years of work experience, including those looking to advance their marketing careers or transition from related fields. A bachelor’s degree is required, and basic marketing knowledge is preferred but not mandatory. The selection process includes an application review, an assessment, and an interview to ensure candidates have the aptitude, commitment, and potential to succeed in the program and subsequent career opportunities.

The program includes multiple industry-recognized certifications from leading platforms such as Google Marketing Platform, Meta Business, HubSpot Marketing Software, Salesforce Marketing Cloud, and SEMrush. These certifications are integrated into the curriculum, and the program fee covers all certification costs. Additionally, you’ll receive our comprehensive OJT completion certification, which is highly regarded by employers and validates your practical experience with enterprise clients.

 

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