3-Month Specialization Track
Choose Your Focus. Build Your Future.
Take a deep dive into one chosen marketing discipline through a hands-on, intensive program featuring real tools, live projects, and expert mentorship.
Duration
3 Months
Next Batch
July 15, 2025
Investment
₹80,000
Program Benefits
Our specialized program is designed to give you a competitive edge in the industry.
Practical Experience
Work on real client projects that build your portfolio and demonstrate your skills to potential employers.
Industry Tools
Master 15+ professional marketing tools used by top agencies, from analytics to content creation platforms.
Expert Mentorship
Learn directly from industry professionals with experience at leading brands and agencies.
Career Outcomes
93% of our graduates secure relevant positions within 45 days of program completion.
Specialization Tracks
Choose One Path. Deep Dive. Build Real-World Expertise.
Month 1: Foundations
Content Strategy Fundamentals
Learn how to design content strategies aligned with brand and business objectives.
Project:
Strategy for a local business
Content Creation & Optimization
Understand how to create compelling, SEO-friendly content across formats.
Project:
Multi-format content kit (blog, infographic, script)
Content Distribution
Explore how to distribute content across organic, paid, and owned channels.
Project:
Distribution plan for client content
Month 2: Advanced Skills
Storytelling &
Brand Voice
Brand storytelling framework
Project:
Crisis simulation strategy
Content Performance Analysis
Learn to track, measure, and optimize content based on performance data.
Project:
Content dashboard + optimization plan
Video & Visual Content
Develop visual storytelling skills across short-form videos and social formats.
Project:
Visual content series for social media
Month 3: Specialization
Content Team Management
Learn how to manage workflows, delegate tasks, and collaborate in teams.
Project:
Team workflow system
Content Marketing Automation
Automate content delivery, nurturing, and performance tracking processes.
Project:
Automated content workflow
Capstone Project
Apply everything learned in a comprehensive strategy for a real client.
Project:
Complete content marketing plan
Month 1: Foundations
Digital Marketing Strategy
Design a multi-channel marketing strategy for businesses.
Project:
Multi-channel strategy
SEO Fundamentals
Understand on-page, off-page, and technical SEO best practices.
Project:
SEO audit + optimization plan
Paid Media Basics
Learn campaign setup, targeting, budgeting, and ad optimization.
Project:
Multi-platform media campaign
Month 2: Advanced Skills
Social Media Marketing
Create organic and paid campaigns for platforms like Instagram and LinkedIn.
Project:
Social media calendar + content strategy
Email Marketing
Build effective email campaigns with segmentation and automation workflows.
Project:
Email funnel creation
Analytics & Reporting
Learn how to build dashboards and analyze campaign performance.
Project:
Dashboards for performance tracking
Month 3: Specialization
Conversion Rate Optimization
Test and optimize user journeys to improve conversions.
Project:
CRO testing plan
Marketing Automation
Design end-to-end automation flows for customer journeys.
Project:
Marketing automation system
End-to-end campaign delivery
Build and present a complete digital campaign from strategy to execution.
Project:
End-to-end campaign delivery
Month 1: Foundations
PR Strategy & Planning
Learn how to create effective PR strategies for brands or nonprofits.
Project:
Strategic PR plan
Media Relations
Build media lists and manage journalist outreach and relationships.
Project:
Media list + coverage strategy
Content Distribution
Distribute press releases and thought leadership content effectively.
Project:
Client content distribution plan
Month 2: Advanced Skills
Crisis Communications
Prepare for brand reputation management during crisis situations.
Project:
Crisis simulation strategy
Event Planning & Management
Plan virtual and in-person events for media, customers, or employees.
Project:
Event execution plan
Video & Visual Content
Create media-friendly visuals for campaigns, PR kits, and social.
Project:
Media content series
Month 3: Specialization
Corporate Communications
Develop internal communication strategies for change or culture initiatives.
Project:
Internal communications framework
PR Measurement & Analytics
Track earned media performance and campaign effectiveness.
Project:
PR reporting dashboards
Capstone Project
Design and present a full-scale PR or communication campaign.
Project:
Full PR campaign for a client
Month 1: Foundations
ABM Strategy Fundamentals
Understand the core principles of Account-Based Marketing and how to align marketing with sales.
Project:
Build an ABM target account list and segmentation strategy.
Inside Sales Foundations
Learn the basics of inside sales, from prospecting to pipeline generation.
Project:
Create a basic outreach workflow and follow-up cadence.
Ideal Customer Profiles (ICP) & Buyer Personas
Develop actionable ICPs and personas to tailor messaging and sales outreach.
Project:
Define ICPs and map them to sales content.
Month 2: Advanced Skills
Sales Enablement & Campaign Execution
Align content, tools, and timing to support the sales cycle effectively.
Project:
Design a sales enablement toolkit for SDR teams.
Multi-Touch Campaign Planning
Plan and structure multi-channel ABM campaigns (email, LinkedIn, phone, etc.).
Project:
Launch a simulated multi-touch campaign using personalization tactics.
Lead Nurturing & Qualification
Master techniques for scoring, nurturing, and qualifying leads.
Project:
Create a lead scoring framework and email nurture flow.
Month 3: Specialization
CRM & Pipeline Management
Use data and systems to track, prioritize, and optimize sales efforts.
Project:
Build a mini sales pipeline with outreach stages and conversion metrics.
Objection Handling & Negotiation Basics
Learn techniques to overcome common objections and close confidently.
Project:
Role-play objection handling scenarios and document responses.
Capstone Project
Apply everything to launch a full-scale ABM & Inside Sales simulation.
Project:
Present a complete ABM campaign and inside sales execution plan.
Ready to Transform Your Marketing Career?
Join our 3-Month Specialization program and gain the skills, experience, and confidence to excel in today’s competitive marketing landscape.
Meet Your Instructors
Learn from industry professionals with real-world marketing experience.
Ganesh Rayala
Mentor
Former Director and global head marketing at Narwal with 12+ years of experience leading global marketing teams and campaigns for Fortune 500 brands.
Rima Das
Global Creative Marketing Communication Strategist
Branding expert with diverse industry experience, specializing in strategic communication, storytelling, and impactful brand narratives for global organizations.
Nidhi Mehta
Marketing Leader
Marketing Leader with 20 years of experience in sales and marketing across Engineering, IT, Automotive, FMCG, Consulting and Government organization.
Success Stories
Hear from our past participants who transformed their skills with the Mini Sprint program.
Rishita
Inside Sales Specialist at Novitates
“Hi,I’m Rishitha, currently doing my PGDM at ASCI. MarkUp’s OJT program trained me in key areas like Marketing Automation, Analytics, CRM Alignment, and Content Marketing. Working directly with clients helped me build a solid portfolio that speaks louder than any certificate.”
Chaitanya
Content Marketing Manager at Novitates
“Hi, I’m Chaitanya, a PGDM student at ASCI. Through the MarkUp OJT program, I worked on real campaigns and got trained in Marketing Strategy, Digital Marketing, CRM & Sales, and more. The exposure to actual clients and tools like Mailchimp and GA4 made all the difference in building my confidence.”
Sai Sanjana
Marketing Automation Specialist at Indigrators
“Hi, my name is Sanjana. I’m pursuing my PGDM at ASCI. I completed the MarkUp On-the-Job Training program where I was trained in Content Marketing, Automation, Strategy, and Analytics. What stood out the most was the real-time feedback and mentorship—I now feel ready to work in any fast-paced marketing team.”
What is Inclided?
90 Hours of Live Training
Interactive sessions with industry experts
Real Client Projects
Work on 3-4 actual client campaigns
Tool Subscriptions
Access to premium marketing tools during the program
Certification
Industry-recognized certification upon completion
Placement Assistance
Resume building, interview prep, and job referrals
Need more information?
Contact our partnership team directly
contact@mark-up.in
+91 81064 39955
Secure Your Spot
Frequently Asked Questions
Everything you need to know about our 1-Week Mini Sprint program.
Who is eligible for this program?
The program is designed for recent graduates, early-career professionals, and those looking to transition into marketing. While no specific educational background is required, basic computer literacy and communication skills are necessary. A bachelor’s degree in any discipline is preferred but not mandatory.
What is the time commitment required?
The program requires approximately 15-20 hours per week, including 6 hours of live sessions (typically held on weekends or evenings) and 9-14 hours of project work, assignments, and self-study. The schedule is designed to accommodate working professionals.
Is the program conducted online or in-person?
We offer both online and hybrid options. The fully online program is conducted via Zoom with interactive sessions and collaborative tools. The hybrid option includes weekend in-person workshops at our Bangalore, Mumbai, or Delhi centers, with weekday sessions conducted online.
What kind of placement assistance is provided?
Our placement assistance includes resume building, portfolio development, interview preparation, and direct referrals to our network of 120+ partner companies. We maintain a 93% placement rate within 45 days of program completion, with graduates securing roles at agencies, startups, and established brands.
What is the refund policy?
We offer a 7-day satisfaction guarantee. If you’re not satisfied with the program within the first 7 days (after attending at least 2 sessions), you can request a refund of the tuition fee minus the registration fee and administrative charges (total deduction of ₹15,000).
How are the real client projects assigned?
Client projects are assigned based on your chosen specialization track and learning objectives. You’ll work in small teams of 3-4 students, guided by an instructor and sometimes with direct client interaction. These projects involve real deliverables for actual businesses, providing valuable portfolio pieces and practical experience.